Building in Public: What We Learned This Month
A behind-the-scenes look at shipping Academy, Social, and the blog—and what we'd do differently.
We shipped a lot this month. Academy with 200+ courses. Social MVP. This blog. Here's what we learned.
Writing Helps Shipping
Starting the blog forced us to articulate what we're building and why. That clarity translated to better prioritization. When you have to explain it, you notice the gaps.
Small Batches Beat Big Launches
We could have waited until "everything" was ready. Instead we shipped Academy courses in waves, Social as an MVP, the blog one post at a time. Momentum matters. Done is better than perfect.
One-Time Purchases Are Harder—And Better
Subscriptions are lazy revenue. One-time purchases force you to deliver value up front. Academy at $5.99 per course means every course has to be worth it. No retention hacks. No churn optimization. Just: did we help?
What We'd Do Differently
More user feedback earlier. We built in isolation too long. Going forward: ship, listen, iterate. The blog and Social are part of that—more surfaces for conversation.
We're not claiming to have it figured out. Just sharing what we see from inside the build.