Pricing your products
Cover costs, value your time, and price for real buyers — digital or physical.
Know your floor
Add material, platform fees, shipping, and packaging. That number is your floor — go below it only on purpose (clearance, loss leader).
Value your time
Include design, listing, packing, and customer messages. Even 15 minutes per order adds up at volume.
Check the market
Search Marketplace, Etsy, or your niche for similar items. Price in the band where quality and photos match yours — not always the cheapest.
Simple tiers
- Everyday price for most sales
- Bundle price when buyers take multiples
- Launch price for a short intro window — then return to everyday
When to change price
Raise when demand is steady and reviews are strong. Lower when inventory sits or photos/listings need a refresh, not only because you're tired of looking at it.