Social media 101 for sellers
Pick one platform, post consistently, and drive people to where they can buy.
Start with one channel
Facebook, Instagram, or TikTok — pick where your buyers already are. One active profile beats three empty ones.
What to post
- Finished products and works in progress
- Short stories: why you made it, who it's for
- Clear link or bio path to your shop (Plaza, Marketplace, or site)
Consistency beats virality
Two or three posts a week you can sustain beats a burst then silence. Batch photos one afternoon; schedule if that helps.
Engage honestly
Reply to comments. Thank shares. Don't buy fake engagement — platforms and buyers notice.
Tie posts to sales
Every few posts, remind people how to buy. "DM me" works locally; a shop link works at scale.